Creating UX/UI programs to transform designers into versatile digital creators.

Services

UX/UI Design Education

Concept Development

Product & Event Marketing

Brand-led Innovation

Team

UX Designers

Visual Designers

Product

Content Writers

Role

Design Director

Company

Wix

Where good designers become the best

Wix Playground Academy wasn’t built for beginners—it was built to level up the already talented. I helped create a transformation hub that takes sharp creatives and turns them into digital design powerhouses ready to take on product, branding, and UX at scale.

Built around designers and their needs

Before writing a single lesson plan, I listened carefully. I mapped pain points, studied the gaps, and benchmarked against every program out there. What came next was a curriculum shaped by need, not assumption.

Learning that actually sticks

No filler. No fluff. Just real structure with a clear progression—foundations, hands-on workshops, and projects that mirror the industry. We designed it so every piece builds on the last, giving designers depth and range.

Real teams. Real impact. Real fast.

This wasn’t a sandbox. Students worked shoulder-to-shoulder with product and marketing teams, collecting insights from 500+ user interactions to drive actual UX improvements. It’s education that feeds back into innovation.

Example designer portfolio sites built on Wix:

Started as a pilot. Now it’s global.

What began with 30 students per cohort exploded into a worldwide program with 1,000+ annual applicants and collaborations with brands like Tattly and Penguin Random House. But even as we scaled, we kept it selective—only the top 10% get in.

Our metric? Career takeoff.

This program doesn’t just build skills—it launches careers. With 80% of grads landing roles at heavy hitters like Lippincott and &Walsh, the proof isn’t in the coursework—it’s in the results.