Wix Playground Academy

Wix Playground Academy
Creating UX/UI training programs to transform high-level designers into versatile digital creators.

Role

Program Director

Team

UX Designers

Visual Designers

Curriculum Writers

Product Marketing

Partnerships

Legal & PR

Specializations

UX/UI Design Education
Product Development
Product Marketing
Event Marketing
Partnerships
Brand-led Innovation
Community Building

Customer-Centric Approach

Empathized with designers' needs to uncover pain points and identify market gaps. Meticulously benchmarked competitors to identify unique differentiators and align our capabilities to our expertise.

Educational Scaffolding

Designed learning experience through foundational classes, practical workshops, and inspiring projects — all completely structured to ensure a holistic learning experience.

Integration with Product Teams

Collaborated with marketing and product teams to enable seamless product testing and user feedback tests. Gathered 500+ data points and channeled them into UX enhancements, new features, and future use cases.

Example designer portfolio sites built on Wix:

Pilot into Global Expansion

In the 1st year, we garnered 200-300 applications, selecting only 10% (30 students) per cohort. We’ve established partnerships with Tattly, Penguin Random House, It’s Nice That, & Kode with Klossy. In just 3 years, the academy expanded to the US, Europe, and Middle East, receiving over 1,000 annual applications while maintaining a focus on attracting and developing top-tier talent.

Holistic Career Advancement

Approximately 80% of graduates secured positions at influential firms and global brands such as Lippincott and &Walsh Studios.