I started in innovation consulting at Fahrenheit 212 in New York, designing new products and services for Samsung, Citibank, Nestlé and Cox. At Wix I ran the Wix Playground Academy and fed more than 500 user insights into the Editor X roadmap. As design director at a digital agency, I expanded the design team from 7 to 15 and led product work for SaaS, health data and education clients. Today I design B2B commerce and catalog products, and run my own studio, V Studio.
The thread through all of it: I've worked at every stage of a product's life, from the first idea to the system that keeps it consistent at scale. What I like most is making products with a lot going on underneath feel simple to the people who use them every day.