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New/Mode

Led a transformative overhaul of New/Mode's campaign creation platform to address key product opportunities.

Role

Design Director

Team

UX Designer

UI Designer 

Developer

Services

Product strategy
Product vision
User testing
Development 
Marketing strategy
Visual branding

User-Centered Focus

Transitioned the platform's focus from engineering capabilities to a user-centric approach, prioritizing campaign creators' needs.

Deep User Understanding

Conducted extensive research to comprehend user behaviors, pain points, and aspirations, ensuring a user-centered design.

Effective Calls to Action

Implemented compelling calls to action to encourage user exploration, ultimately boosting conversion to paid subscriptions.

Complete Brand Transformation

Undertook a full rebranding, adopting a rebellious design for marketing materials and a welcoming interface for the platform.

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