Transformative overhaul of a campaign creation platform to open key product opportunities.
Services
Product Development
User Research
UX/UI
Creative Direction
Team
UX Designer
UI Designer
Developer
Role
Design Director
Client
New/Mode
From complex tool to campaigner's dream
Redesigning NewMode wasn’t just a UI glow-up—it was a full-on product evolution. I took a feature-heavy, engineering-first platform and reimagined it around what actually matters: the people creating change.
Research that got under the hood
I didn’t guess. I dug deep into user behavior, pain points, and motivations. Every design move came straight from real insights, making the experience not just smoother, but smarter.
Conversion baked right into the flow
Every CTA was placed with purpose. I designed interactions to nudge curiosity into commitment, turning users into advocates—and trial accounts into paying subscribers.
A brand that doesn’t whisper
The rebrand had a mission of its own: stand out and mean it. I crafted a visual identity that’s bold and unapologetic on the marketing side, paired with a platform UI that’s welcoming, clear, and built for action.