New/Mode
Led a transformative overhaul of New/Mode's campaign creation platform to open key product opportunities
Role
Design Director
Team
UX Designer
UI Designer
Developer
Services
Product strategy
Product vision
User testing
Development
Marketing strategy
Visual branding
User-Centered Focus
Transitioned the platform's focus from engineering capabilities to a user-centric approach, prioritizing campaign creators' needs.
Deep User Understanding
Conducted extensive research to comprehend user behaviors, pain points, and aspirations, ensuring a user-centered design.
Effective Calls to Action
Implemented compelling calls to action to encourage user exploration, ultimately boosting conversion to paid subscriptions.
Complete Brand Transformation
Undertook a full rebranding, adopting a rebellious design for marketing materials and a welcoming interface for the platform.
