Brand and website design for a Quebec-based public relations agency.
Services
Branding
Visual Identity
Web Design
Development
Team
Strategic PR Agency
Content Writer
Role
Brand & Web Designer
Client
Bureau22
Built on trust, not just aesthetics
With 88% of Quebecers craving authenticity, I knew branding had to go deeper than images. Every decision—from voice to visuals—was guided by what mattered most to the audience: trust, pride, and a sense of belonging.
Inclusivity is in the blueprint
I designed for everyone, period. From high-contrast elements to scalable text, every detail passed AA accessibility standards. Because great design works best when everyone can use it.
Navigation that feels like second nature
I designed wireframes and user flows to keep things moving—minimal clicks, zero confusion. The structure makes it easy to find what matters, fast.
A logo that stands its ground
I kept the heritage but dialed up the impact. Rebuilding the mark with Gelegar Expanded gave it a bold presence—modern, proud, and unmistakably confident.
Respect the past, while facing forward
I refreshed the palette with hues inspired by Material Design, keeping it grounded in the brand’s roots but adding vibrancy and edge. The result? A system that feels fresh without losing its sense of place.
A carousel that moves more than images
I brought Quebec to the screen with an image carousel designed to stir emotion. Each swipe is a curated glimpse into québécoise culture to create connection.
Content with purpose, not clutter
I crafted a lean content strategy that gets to the point fast—no fluff, just a clear path to the contact form. Every word earns its place and drives action.
Bilingual-ready by design
To meet Bill 96 requirements, I optimized the site’s content for fast and efficient French translation—without sacrificing quality or clarity.
