top of page

Pennyworks

Crafting Brand Identity and Digital Experience for a DeFi Savings Platform

Role

Design Director

Team

UX Designer

UI Designer 

Developer

Services

Brand strategy 

Positioning 

Visual identity

Product design

UX design

Comprehensive Brand Audit

Conducted a thorough brand audit against 40 competitors to unveil intrinsic brand values and identify defining opportunities.

Establishing Brand Architecture

Built a robust brand architecture with pillars and values, serving as the foundation for Pennyworks' distinct tone and expression.

Vibrant Orange Persimmon Hue

Differentiated Pennyworks from competitors by adopting a vibrant orange persimmon shade symbolizing luck and longevity.

Sun-Inspired Logo

Designed a simplified sun logo that encapsulates new beginnings and leveling up, while seamlessly incorporating the vibrant color.

User-Centric Digital Screens

Created 200 digital screens with a focus on user intuitiveness, technical performance, and compliance with legal requirements.

Product marketing website

bottom of page