Pennyworks
Crafting brand identity and digital experience for a DeFi savings platform
Role
Design Director
Team
UX Designer
UI Designer
Developer
Services
Brand strategy
Positioning
Visual identity
Product design
UX design
Comprehensive Brand Audit
Conducted a thorough brand audit against 40 competitors to unveil intrinsic brand values and identify defining opportunities.
Establishing Brand Architecture
Built a robust brand architecture with pillars and values, serving as the foundation for Pennyworks' distinct tone and expression.
Vibrant Orange Persimmon Hue
Differentiated Pennyworks from competitors by adopting a vibrant orange persimmon shade symbolizing luck and longevity.
Sun-Inspired Logo
Designed a simplified sun logo that encapsulates new beginnings and leveling up, while seamlessly incorporating the vibrant color.
User-Centric Digital Screens
Created 200 digital screens with a focus on user intuitiveness, technical performance, and compliance with legal requirements.
Product marketing website
