Enterprise software for the people who live in it all day.

Senior product designer for B2B SaaS. I shape what complex products become next, from new ideas to reimagined ordering, catalog and campaign tools, and build the design systems that let engineering ship them faster.

Case studies

B2B Supply Commerce

A storefront rebuilt so business buyers can reorder from one table.

  • B2B supply
  • E-commerce platform
View case study

Technical Catalog Platform

A technical catalog rebuilt on consistent product data for building professionals.

  • Industrial manufacturing
  • Catalog platform
View case study

New/Mode

A shorter campaign builder for an advocacy platform.

  • Advocacy tech
  • SaaS platform
View case study

Pennyworks

Brand, design system and product for a new fintech service.

  • Fintech
  • Mobile-first web app
View case study

Worked with teams at

What I do, and what it has delivered

New product design

I take products from first idea to launch, from innovation work for Samsung, Citibank and Nestlé to a new fintech service.

200+

screens shipped in six months, against a 10 to 18 month norm

Information architecture

I restructure catalogs, storefronts and data platforms so people find what they need and finish their work faster.

15%

sales up since launch on a rebuilt B2B storefront

Design systems

I build systems engineers can use as they are, and feedback loops that turn what users say into the roadmap.

15 to 30%

off the design phase with one system

Design leadership

I give designers a whole problem to own, and the support to grow into it.

7 to 15

remote team, across 8 countries

100%

first-year retention

How I lead →

Building what's next for a complex B2B product?

Let's talk. vuongtong@gmail.com

Get in touch